Description
Business Intelligence, Analytics, Data Science, and AI represents the most current and comprehensive resource for understanding how organizations leverage data-driven decision making. This global edition integrates cutting-edge methodologies in business intelligence, advanced analytics, and artificial intelligence to help professionals and students navigate the data-driven business landscape.
The book covers essential topics including data warehousing, data mining, predictive analytics, machine learning, and AI applications across various industries. It provides practical frameworks, real-world case studies, and hands-on examples that demonstrate how leading organizations transform raw data into strategic insights. Readers will learn to implement analytics solutions, build predictive models, and deploy AI systems that drive business value and competitive advantage in the digital economy.
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