Description
Marketing for Hospitality and Tourism, Global Edition provides industry professionals and students with practical insights into marketing practices specific to the hospitality and tourism sectors. The book covers essential topics including market segmentation, consumer behavior analysis, digital marketing strategies, and brand management.
Authors Makens, Bowen, Kotler, and Baloglu combine academic rigor with real-world applications, offering case studies and examples from global hospitality organizations. The content addresses the unique challenges of marketing hotels, restaurants, travel agencies, and tourism destinations, with emphasis on customer relationship management and service quality. This global edition reflects current market trends and international best practices, making it invaluable for hospitality managers, marketing professionals, and tourism students seeking to develop competitive marketing strategies in an increasingly digital landscape.
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