Description
Marketing: 2025 Release ISE is a contemporary guide to marketing principles, strategies, and practices tailored for the modern business landscape. Developed by Roger A. Kerin and Steven W. Hartley, this McGraw Hill publication provides students and professionals with up-to-date insights into digital marketing, consumer behavior, market research, and strategic planning.
The textbook covers essential marketing concepts including segmentation, targeting, positioning, and the marketing mix. With its 2025 release, this edition incorporates current trends such as digital transformation, data analytics, social media marketing, and customer relationship management. The International Student Edition (ISE) format makes this comprehensive resource accessible and affordable for a global audience.
Ideal for marketing courses at the undergraduate and graduate levels, this book combines theoretical frameworks with real-world case studies and practical applications, preparing readers for careers in marketing, brand management, and business strategy.
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