Description
Business Foundations: A Changing World provides students and professionals with essential knowledge of contemporary business operations. Written by Geoffrey Hirt, Linda Ferrell, and O. C. Ferrell, this McGraw-Hill Education publication covers fundamental business concepts including management, marketing, finance, and organizational behavior.
The text emphasizes how businesses navigate rapid technological change, global competition, and evolving consumer expectations. It integrates real-world examples and case studies to illustrate practical applications of business theory. The book addresses key topics such as entrepreneurship, corporate social responsibility, ethical business practices, and digital transformation.
Ideal for business students and professionals seeking to understand modern organizational dynamics, this foundational text equips readers with the competencies needed to succeed in contemporary business environments.
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