Description
Marketing: The Core ISE by Roger A. Kerin and Steven W. Hartley is a leading educational resource that covers the fundamental principles of marketing in today’s business environment. Published by McGraw Hill, this textbook is designed to help students understand core marketing concepts, strategies, and applications.
The book explores essential topics including market analysis, consumer behavior, product development, pricing strategies, promotion, and distribution channels. With real-world examples and case studies, students gain practical insights into how successful companies implement marketing strategies. The International Student Edition (ISE) format makes this comprehensive marketing guide accessible to a global audience of learners.
Perfect for business students and marketing professionals seeking to build a strong foundation in marketing fundamentals, this text combines theoretical knowledge with practical applications to prepare readers for success in today’s competitive marketplace.
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