Description
Business Driven Technology is an essential resource for understanding how organizations leverage technology to achieve strategic business objectives. This college-level textbook, authored by Paige Baltzan and published by McGraw Hill, provides students with practical insights into digital transformation, enterprise systems, and technology management.
The course covers critical topics including information systems, data analytics, cloud computing, cybersecurity, and emerging technologies that shape modern business environments. Students learn how to evaluate technology investments, manage IT projects, and align technology initiatives with overall business goals. Through real-world case studies and contemporary examples, readers gain practical knowledge applicable to today’s digital economy.
Designed for business students seeking to understand technology’s pivotal role in organizational success, this text bridges the gap between technical concepts and business applications, preparing students for leadership roles in technology-driven enterprises.
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