Description
Designing Quality Survey Questions is an essential resource for anyone involved in survey research, from academic researchers to market professionals. Authors Sheila B. Robinson and Kimberly Firth Leonard draw on decades of experience to provide practical guidance on constructing survey questions that elicit accurate and meaningful responses.
The book covers fundamental principles of question design, including how to avoid common pitfalls like leading questions, ambiguous wording, and response bias. Readers will learn systematic approaches to developing questions for different types of surveys and populations, with real-world examples demonstrating best practices.
Published by SAGE Publications, this accessible yet rigorous guide emphasizes the importance of question quality in research validity. Whether you’re designing customer satisfaction surveys, academic research instruments, or organizational assessments, this book provides proven techniques to improve your survey methodology and data collection outcomes.
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