Description
Business Informatics: Navigating Digital Transformation With Organisational Semiotics provides a comprehensive guide to understanding and implementing digital transformation strategies within modern organizations. Written by Kecheng Liu, Hua Claria Guo, and Qi Lecky Li, this work leverages organisational semiotics as a foundational framework for analyzing how meaning-making processes influence business operations and strategic decision-making.
The book addresses the critical challenges organizations face when adopting new digital technologies and processes. Rather than focusing solely on technical implementation, it emphasizes the human, organizational, and communicative dimensions of transformation. Through the lens of semiotics, readers gain insights into how symbols, signs, and organizational culture impact the success of digital initiatives.
This resource is essential for business leaders, IT professionals, organizational consultants, and academics seeking to understand the intersection of information systems, organizational behavior, and digital strategy. It offers both theoretical perspectives and practical methodologies applicable to real-world business scenarios.
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