Description
Digital Marketing Fundamentals: From Strategy to ROI is an essential resource for marketers seeking to master the digital landscape. This Routledge-Noordhoff International Edition, authored by Marjolein Visser and Mike Berry, bridges the gap between marketing theory and practical application.
The book systematically guides readers through developing comprehensive digital marketing strategies while maintaining focus on measurable return on investment. It covers key areas including digital channels, audience analysis, content strategy, and performance metrics. Whether you’re new to digital marketing or looking to refine your approach, this guide provides actionable insights and frameworks applicable across industries.
Ideal for students, marketing professionals, and business leaders, the text emphasizes data-driven decision-making and ROI optimization throughout. With real-world examples and strategic tools, readers gain the knowledge needed to plan, execute, and evaluate successful digital marketing campaigns in today’s competitive environment.
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