Description
Sports Marketing provides an in-depth exploration of marketing strategies tailored to the unique dynamics of the sports industry. Written by leading experts Donald P. Roy, Michael J. Fetchko, and Vassilis Dalakas, this Routledge publication covers essential concepts and practical applications for marketing professionals, students, and sports business enthusiasts.
The book examines how sports organizations, athletes, and brands develop and execute marketing campaigns to build fan engagement, drive revenue, and create lasting brand loyalty. Topics include consumer behavior in sports contexts, sponsorship strategies, digital marketing in sports, athlete endorsements, and stadium management. With real-world case studies and current industry insights, this resource equips readers with the knowledge needed to succeed in the competitive sports marketing landscape.
Reviews
There are no reviews yet.