Description
Event Management in Sport, Recreation, and Tourism: Theoretical and Practical Dimensions offers a comprehensive exploration of event planning and management across multiple industries. Authors Cheryl Mallen and Lorne J. Adams provide both theoretical frameworks and practical guidance for managing successful events.
The book addresses key aspects of event management including planning, organization, marketing, and evaluation. It covers the unique challenges and opportunities within sport, recreation, and tourism sectors, offering case studies and examples relevant to modern event professionals. Readers will gain insights into stakeholder management, budget planning, risk assessment, and sustainable event practices.
This resource is invaluable for students pursuing event management careers, as well as experienced professionals seeking to enhance their expertise. Published by Routledge, this text combines academic rigor with accessible, actionable advice for creating memorable and successful events in these dynamic industries.
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