Description
Marketing and Managing Tourism Destinations is an essential resource for tourism professionals, destination managers, and marketing executives. Written by renowned tourism expert Alastair M. Morrison, this Routledge publication offers comprehensive insights into the strategic management and promotion of tourism destinations.
The book covers key topics including destination branding, market segmentation, visitor experience management, and sustainable tourism development. It provides practical frameworks and case studies that demonstrate how successful destinations develop competitive advantages in the global tourism market. Readers will gain actionable strategies for attracting visitors, managing stakeholder relationships, and creating memorable tourism experiences.
Whether you’re responsible for marketing a city, region, or resort destination, this authoritative guide equips you with the tools and knowledge needed to succeed in today’s competitive tourism landscape. The book combines theoretical foundations with real-world applications suitable for both emerging and established tourism destinations.
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