Description
Going Local: Presidential Leadership in the Post-Broadcast Age analyzes the dramatic transformation in how U.S. presidents connect with citizens and exercise leadership in an era when traditional broadcast media no longer dominates the political landscape. Cohen demonstrates how successful presidents have adapted their strategies to build support through local communities, direct engagement, and decentralized communication channels.
This groundbreaking work challenges conventional understanding of presidential power and influence, revealing how leaders must now navigate a fragmented media environment. The book provides valuable insights into modern political strategy, examining case studies of presidential initiatives and their varying degrees of success. Cohen argues that understanding local dynamics and community-level politics has become essential for effective executive leadership.
A crucial read for political scientists, students of American government, and anyone interested in understanding contemporary presidential politics and democratic participation.
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