Description
Artificial Intelligence for Business provides a comprehensive introduction to the transformative technologies reshaping modern enterprises. Written by Doug Rose, this Pearson Business Analytics guide demystifies complex AI concepts for business leaders and managers who need to understand these technologies without becoming data scientists.
The book covers essential topics including machine learning fundamentals, neural network architectures, and real-world business applications. Readers will discover how AI can optimize operations, enhance customer experiences, and create new revenue streams across various industries.
Whether you’re developing AI strategies, evaluating technology investments, or implementing machine learning solutions, this resource provides the knowledge needed to make informed decisions. The practical approach emphasizes business outcomes over technical jargon, making it ideal for executives, entrepreneurs, and professionals seeking competitive advantages through intelligent automation and data-driven insights.
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