Description
Marketing: A Critical Textbook offers a comprehensive and thought-provoking exploration of marketing as both a discipline and social practice. Rather than presenting marketing as a purely technical field, this work encourages readers to examine the deeper implications and ethical dimensions of marketing activities in the modern world.
Designed for students and professionals alike, the textbook integrates critical perspectives with practical insights, enabling readers to develop a nuanced understanding of how marketing influences consumer behavior, brand development, and market dynamics. The authors challenge traditional marketing paradigms and introduce contemporary frameworks that reflect the complexities of digital transformation, sustainability concerns, and social responsibility.
This SAGE South Asia publication serves as an essential resource for those seeking to move beyond surface-level marketing strategies toward a more informed and critically engaged approach to the discipline.
Reviews
There are no reviews yet.