Description
Gendered Marketing (Gendered Management) is a critical examination of how gender influences marketing strategies, consumer targeting, and business practices. Written by leading scholars Pauline Maclaran and Andreas Chatzidakis, this work investigates the historical roots and modern applications of gendered marketing approaches across various sectors.
The book analyzes how marketers have traditionally segmented audiences by gender and the evolving understanding of gender in contemporary marketing. It explores the intersection of gender theory, consumer psychology, and business strategy, providing insights into how organizations can develop more inclusive and effective marketing practices.
Essential for business professionals, marketing managers, and academics, this publication offers evidence-based perspectives on gender dynamics in consumer markets and organizational behavior, published by the respected Edward Elgar Publishing Ltd.
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