Description
Questioning Conventional Assumptions of Competition Dynamics presents a critical examination of long-held beliefs about how businesses compete and markets function. Author Ahlam Lee argues that traditional competition models, while foundational to business education, often fail to account for modern market complexities and evolving strategic approaches.
Through rigorous analysis and contemporary case studies, Lee demonstrates where conventional wisdom breaks down and how organizations are adapting their competitive strategies accordingly. The book explores alternative frameworks for understanding competition, examining factors such as collaborative competition, digital disruption, and non-traditional market entrants.
Published by Cambridge University Press, this work serves as both a scholarly contribution and practical guide for business leaders, strategists, and academics seeking to better understand today’s dynamic competitive landscape and prepare for future market shifts.
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