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A Journey from Jamba to the World’s Kitchens [PAPERBACK]

SKU: 9789375484707

Original price was: ₹590.00.Current price is: ₹443.00.

Discover the fascinating story of how Jamba juice evolved from a simple concept to a global phenomenon. This book explores the brand’s journey, innovations, and its impact on health-conscious consumers worldwide.

5 in stock

Description

A Journey from Jamba to the World’s Kitchens is an inspiring account of entrepreneurial vision and market transformation. Ankit Choudhary takes readers through the pivotal moments that shaped a beverage brand into an international success story.

The book delves into the strategic decisions, cultural adaptations, and innovative recipes that allowed the brand to penetrate diverse global markets. From humble beginnings to establishing presence in kitchens across continents, this narrative showcases how understanding consumer preferences and maintaining quality standards became the cornerstone of growth.

Perfect for entrepreneurs, food industry enthusiasts, and anyone interested in brand building and international expansion, this non-fiction work offers valuable insights into scaling a business while preserving its core values.

Additional information

Author

Ankit Choudhary

Publisher

‏ : ‎ Gyan Publishing House

ISBN

9789375484707

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