Description
Social Effects of Mass Media in India is a detailed academic examination of how mass media influences Indian society, culture, and social structures. The authors, N. Bhaskara Rao and G. N. S. Raghavan, provide an in-depth analysis of media’s role in shaping public consciousness, cultural values, and social behavior across diverse Indian communities.
This book investigates the multifaceted relationship between mass media and society, including television, radio, print, and emerging digital platforms. It addresses critical issues such as media’s influence on political discourse, social movements, cultural identity, and modernization in India. The authors present research-based insights into how media consumption patterns vary across different socioeconomic and demographic groups.
Published by Gyan Publishing House, this work serves as an essential resource for students, researchers, media professionals, and policymakers seeking to understand the complex dynamics between mass communication and Indian society. It contributes significantly to media studies and sociology literature.
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