Description
Essentials of Marketing Research 2nd Edition by Kumaresan is a foundational text designed for marketing professionals and students seeking to master the principles of market research. The book covers fundamental concepts including research design, data collection methods, sampling techniques, and statistical analysis.
This edition offers practical insights into qualitative and quantitative research approaches, helping readers understand consumer behavior and market dynamics. The content includes real-world applications and case studies that demonstrate how research findings drive marketing decisions. Whether you are developing marketing strategies, launching new products, or analyzing market trends, this resource provides the essential knowledge needed for success in today’s competitive business environment.
Published by CBSPD, this 2005 edition serves as a valuable reference for anyone involved in market analysis, consumer research, or strategic marketing planning.
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