Description
Marketing (Int’l Ed) provides students and professionals with a thorough understanding of contemporary marketing principles and practices. Authored by Shane Hunt and John Mello, this McGraw-Hill Education publication delivers practical insights into consumer behavior, market segmentation, and strategic positioning.
The international edition addresses the complexities of global markets and cross-cultural marketing challenges. Readers will explore digital marketing strategies, brand development, and integrated marketing communications in an increasingly connected world. With real-world examples and case studies, this textbook bridges theory and practical application, making it valuable for business students and marketing professionals seeking to develop their expertise in this dynamic field.
Reviews
There are no reviews yet.