Description
First Course in Applied Behavior Analysis is an essential introduction to the field of ABA, designed for students and professionals seeking to understand how behavioral principles apply to real-world situations. Paul Chance presents complex concepts in an accessible manner, breaking down the science of behavior modification into digestible chapters.
The text covers fundamental principles including reinforcement, punishment, extinction, and shaping, while demonstrating their practical applications across various settings such as education, clinical practice, and organizational management. Through case studies and examples, readers learn how to design and implement effective behavior change programs.
This Brooks/Cole publication combines theoretical foundations with hands-on guidance, making it ideal for psychology students, educators, and anyone interested in understanding human behavior. The book emphasizes evidence-based practices and ethical considerations in applied behavior analysis, preparing readers for professional practice in this growing field.






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