Description
Mass Customization: Challenges and Solutions provides an in-depth examination of how organizations can deliver personalized products and services at scale without sacrificing operational efficiency. This essential resource, edited by leading expert Torsten Blecker, presents practical frameworks and innovative approaches for integrating customization into manufacturing and service delivery systems.
The book delves into the technical, organizational, and strategic challenges that arise when implementing mass customization strategies. Readers will discover proven solutions for managing complexity, optimizing production processes, and leveraging technology to enable flexible manufacturing. With contributions from industry experts and researchers, this work bridges theory and practice, offering valuable insights for manufacturing professionals, operations managers, and business strategists seeking to remain competitive in increasingly personalized markets.
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