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The Language of Memes: Patterns of Meaning Across Image and Text

SKU: 9781108844352

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This book explores how memes communicate meaning through the combination of images and text. The authors analyze the linguistic and cognitive patterns that make memes effective forms of digital communication.

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Description

The Language of Memes: Patterns of Meaning Across Image and Text by Barbara Dancygier and Lieven Vandelanotte offers a comprehensive linguistic analysis of internet memes as a modern form of communication. The authors examine how meaning emerges from the interplay between visual and textual elements in meme creation and interpretation.

This scholarly work investigates the cognitive and linguistic mechanisms that allow memes to convey complex messages, humor, and social commentary through seemingly simple combinations of images and captions. Dancygier and Vandelanotte demonstrate how memes function as a distinct language system, with their own grammar, conventions, and patterns of meaning-making.

Published by Cambridge University Press, this non-fiction work is essential for linguists, cultural scholars, and anyone interested in understanding how digital communication has evolved. The book bridges traditional linguistic theory with contemporary internet culture, providing valuable insights into how people create and share meaning in the digital age.

Additional information

Author

Barbara Dancygier, Lieven Vandelanotte

Publisher

‏ : ‎ Cambridge University Press

ISBN

9781108844352

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