Description
Polling at a Crossroads provides a comprehensive examination of the current state of survey research and the methodological challenges facing modern pollsters. Michael A. Bailey presents an in-depth analysis of how traditional survey methods are being tested by changing response rates, evolving technology, and shifting public behavior patterns.
The book offers practical frameworks and innovative approaches for researchers looking to improve survey design and implementation. Bailey combines theoretical insights with real-world applications, making complex methodological concepts accessible to both experienced researchers and those new to survey research. As part of the Methodological Tools in the Social Sciences series, this work serves as both a diagnostic tool for understanding polling’s current limitations and a guide for developing more robust research strategies moving forward.
Essential reading for social scientists, researchers, and anyone involved in survey design or data collection.
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