Description
Unpacking Creativity: The Power of Figurative Communication in Advertising provides a comprehensive analysis of how figurative language functions in advertising discourse. Written by Paula Pérez Sobrino, Jeannette Littlemore, and Samantha Ford, this Cambridge University Press publication delves into the cognitive mechanisms underlying creative advertising messages.
The book investigates how metaphors, metonymy, and other figurative devices capture audience attention and drive persuasion. Through detailed case studies and linguistic analysis, the authors demonstrate how advertisers leverage creative language to build brand identity, evoke emotional responses, and communicate complex ideas efficiently. This work bridges advertising studies, cognitive linguistics, and communication theory, offering insights valuable to marketing professionals, linguists, and anyone interested in the art of persuasive communication.
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