Description
Diversification in the World of Data and AI examines how organizations can effectively diversify their strategies in response to the transformative impact of data and artificial intelligence. Written by leading business strategy experts Gianvito Lanzolla and Constantinos Markides, this volume provides a comprehensive framework for understanding diversification opportunities in the digital age.
The book addresses key questions facing modern enterprises: how to leverage data assets, when to enter AI-driven markets, and how to balance innovation with existing business models. Through real-world case studies and theoretical analysis, the authors guide readers through the complexities of strategic positioning in data-intensive industries. This element in business strategy is essential for executives, managers, and strategists seeking to understand competitive dynamics in the era of AI and big data.
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