Description
Market Studies: Mapping, Theorizing and Impacting Market Action provides a cutting-edge analysis of contemporary market research and practice. Edited by Susi Geiger, Katy Mason, Neil Pollock, Philip Roscoe, and other leading scholars, this Cambridge University Press publication offers diverse perspectives on understanding market mechanisms and behaviors.
The book addresses key questions about how markets are constructed, maintained, and transformed through both theoretical and empirical investigations. It covers mapping market structures, developing robust theoretical frameworks, and implementing impactful interventions in real-world market contexts. Contributors examine various market sectors and methodological approaches, providing readers with comprehensive insights into market action and dynamics.
Ideal for academics, researchers, and practitioners interested in market analysis, this volume synthesizes current scholarship and offers practical guidance for those seeking to understand or influence market outcomes.
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