Description
This comprehensive Element in Health Communication examines the persistence of misinformation in contemporary society, focusing on the cognitive and psychological mechanisms that sustain false beliefs. The authors, Yanmengqian Zhou and Lijiang Shen, investigate how biased cognitive processing contributes to the durability of misinformation despite exposure to corrective information.
The book explores the relationship between individual cognitive biases, such as confirmation bias and motivated reasoning, and broader patterns of societal polarization. It addresses why conventional fact-checking and correction efforts often fail to change minds and may even backfire. Through evidence-based analysis, the work provides insights into how misinformation becomes entrenched in belief systems and identity.
Published by Cambridge University Press, this Element is essential for researchers, practitioners, and policymakers interested in understanding public health communication, combating disinformation, and addressing ideological polarization in digital information environments.
Reviews
There are no reviews yet.