Description
Early Modern Herbals and the Book Trade provides a comprehensive analysis of how English stationers shaped the production and distribution of botanical knowledge during the sixteenth and seventeenth centuries. Sarah Neville investigates the commercial networks and publishing practices that transformed herbals from specialized scientific texts into widely accessible printed commodities.
The book explores how stationers negotiated between authors, printers, and readers while responding to market demands and regulatory constraints. Neville demonstrates that the commodification of botany was not merely a passive reflection of scientific progress, but an active process driven by commercial interests, technological innovation, and changing consumer tastes. By examining specific editions, illustrations, and marketing strategies, this work illuminates how the book trade fundamentally shaped early modern botanical knowledge and its cultural significance.
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