Description
Don’t Do It for Candy is a thought-provoking examination of how we motivate ourselves and others. Neil Flory delves into the science behind reward systems, demonstrating that traditional incentive-based approaches often backfire. The book challenges readers to reconsider their relationship with motivation, exploring why intrinsic rewards—purpose, autonomy, and mastery—create lasting success and satisfaction.
Through compelling research, real-world examples, and practical insights, Flory reveals the hidden costs of extrinsic motivation in education, business, and personal development. He provides actionable strategies for cultivating genuine motivation that leads to sustainable achievement. This essential read is perfect for parents, educators, managers, and anyone seeking to understand the true drivers of human performance and well-being.
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