Description
Olivetti traces the remarkable history of the legendary Italian typewriter manufacturer that became far more than just a producer of office equipment. Through meticulous research and compelling storytelling, Allie Millington reveals how Olivetti revolutionized industrial design and created machines that were celebrated as works of art.
The book explores the company’s visionary leadership, groundbreaking design philosophy, and cultural influence throughout the twentieth century. From the sleek Valentine typewriter to the cutting-edge Lettera 32, Olivetti machines became status symbols and cultural icons that transcended their utilitarian purpose. Millington examines the intersection of business, design, and society, showing how Olivetti shaped modern aesthetics and influenced generations of designers.
This engaging narrative celebrates a company that proved innovation and beauty could coexist in industrial manufacturing, leaving an indelible mark on design history.
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