Description
It’s On You challenges the pervasive narrative that personal failings and poor individual choices are responsible for society’s most pressing problems. Through compelling research and real-world examples, Nick Chater and George Loewenstein demonstrate how corporations, marketers, and behavioral scientists have strategically employed psychological insights to shift blame away from systemic issues and institutional failures onto ordinary people.
The authors expose how techniques like nudging, choice architecture, and behavioral manipulation have been weaponized to make individuals feel personally responsible for problems—from obesity and financial instability to environmental degradation and mental health crises—that are fundamentally rooted in structural, economic, and social systems beyond individual control. By unmasking these tactics, the book offers readers a critical perspective on personal responsibility and advocates for a more balanced understanding of how society’s deepest challenges should actually be addressed.
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