Description
- ISBN-10: 9380222297
- ISBN-13: 978-9380222295
- Publisher: Gennext Publication
- Publication date: 1 January 2010
- Language: English
- Dimensions: 23 x 14 x 3 cm
- Print length: 330 pages
Original price was: ₹890.00.₹578.50Current price is: ₹578.50.
Discover “Advertising Management,” a comprehensive guide by Virendra S. Poonia, ideal for students worldwide. Published by GenNext Publication in 2010, this 330-page English text offers a balanced selection of core concepts and new perspectives on advertising management. It simplifies complex topics, providing a clear introduction to the subject without sacrificing depth. While acknowledging the common practice of outsourcing to specialized agencies, this book equips readers with a solid understanding of critical advertising processes. Whether you’re new to the field or seeking to broaden your knowledge, “Advertising Management” is an essential resource for grasping modern advertising thinking and practice. Get your copy from The Bookish Owl today.
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