Pearson Marketing Research | An Applied Orientation | Updated 7th Edition | - Pearson
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Pearson Marketing Research | An Applied Orientation | Updated 7th Edition | – Pearson

SKU: 9789361594489

Original price was: ₹1,000.00.Current price is: ₹950.00.

Master the art of marketing research with Pearson Marketing Research: An Applied Orientation, Updated 7th Edition. This essential guide from The Bookish Owl is your key to unlocking data-driven marketing strategies. Dive into cutting-edge techniques, from big data analytics and AI to advanced methodologies like data mining and predictive modeling. Packed with real-world case studies from leading companies, this edition emphasizes practical application, ethical considerations, and the latest technological innovations. Whether you’re a student seeking a comprehensive understanding or a professional aiming to refine your skills, this book provides the insights and tools to effectively understand consumer behavior, assess market dynamics, and make impactful business decisions in today’s competitive landscape. Elevate your marketing expertise with this invaluable resource.

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Description

  • ISBN-10: 9361594486
  • ISBN-13: 978-9361594489
  • Publisher: Pearson Education
  • Publication date: 25 February 2025
  • Language: English
  • Dimensions: 27.9 x 21.6 x 3.9 cm
  • Print length: 992 pages

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