Consumer Behavior, 7th Edition
-5%
Availability: In Stock

Consumer Behavior, 7th Edition

SKU: 9789360537319

Original price was: ₹885.00.Current price is: ₹840.75.

Discover the latest in consumer behavior with the 7th Edition, a comprehensive guide perfect for aspiring marketers and business professionals. This essential text from The Bookish Owl integrates insights from marketing, psychology, sociology, and anthropology to provide a practical foundation for understanding today’s global marketplace. Explore the impact of social media, the rise of consumer empowerment, and cutting-edge neuroscience findings. Delve into complex decision-making processes concerning finances, goals, emotions, and sustainability. With a renewed focus on social responsibility and ethical marketing, this edition equips you with the knowledge to navigate both challenges and opportunities in the dynamic world of consumer engagement.

5 in stock

Category: Tag:

Description

  • ISBN-10: 9360537314
  • ISBN-13: 978-9360537319
  • Publisher: Cengage Learning India Private Limited
  • Publication date: 15 June 2024
  • Language: English
  • Dimensions: 27.9 x 21.6 x 21.4 cm
  • Print length: 548 pages

Related products