B2B Marketing: A South-Asian Perspective, 13th Edition
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B2B Marketing: A South-Asian Perspective, 13th Edition

SKU: 9789360532062

Original price was: ₹1,095.00.Current price is: ₹1,040.25.

Discover the intricacies of business-to-business (B2B) marketing with ‘B2B Marketing: A South-Asian Perspective, 13th Edition’ from The Bookish Owl. This essential textbook delves into the unique challenges and opportunities within the B2B sector, focusing on organizational needs, relationship marketing, and rational buying behavior. Ideal for students and professionals, this edition provides a comprehensive understanding of current industry trends and best practices. Explore market analysis, organizational buying, relationship management, and effective marketing strategies tailored for organizational customers. With updated content on digital engagement and smart, connected products, this book offers invaluable insights into the dynamic world of B2B marketing, making it a must-have for those navigating this lucrative market.

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Description

  • ISBN-10: 9360532061
  • ISBN-13: 978-9360532062
  • Publisher: Cengage Learning India Pvt. Ltd.
  • Publication date: 1 May 2024
  • Language: English
  • Dimensions: 27.9 x 21.6 x 22 cm
  • Print length: 552 pages

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