Services Marketing: Concepts, Strategies, and Cases, 6th Edition

Print length: 368 pages
Language: English
Publisher: Cengage Learning India Private Limited
Publication date: 1 June 2024

Name: Services Marketing: Concepts, Strategies, and Cases, 6th Edition
SKU: 9789360530044
Availability: InStock

SKU: 9789360530044

Original price was: ₹635.00.Current price is: ₹603.25.

Discover the forefront of services marketing with “Services Marketing: Concepts, Strategies, and Cases, 6th Edition” from The Bookish Owl. This essential text offers a comprehensive and broad perspective, analyzing the latest industry trends and global issues. Through fifteen streamlined chapters, it illuminates services marketing as a critical focus for service providers and a powerful competitive edge for companies selling tangible products. Featuring up-to-date examples and engaging case studies, the 6th Edition dives deep into contemporary challenges like Environmental, Societal, and Governance (ESG) considerations and evolving consumer markets, making it indispensable for students and professionals seeking to master modern marketing strategies.

5 in stock

Category: Higher Education Textbooks Tag: K. Douglas Hoffman/John E.G. Bateson