Consumer Behaviour in A Tribal Economy of Northeast India: A focus on Mizorum
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Consumer Behaviour in A Tribal Economy of Northeast India: A focus on Mizorum

SKU: 9789359195308

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Explore the unique consumer behaviour within the tribal economy of Northeast India with this groundbreaking research focused on Mizoram. “Consumer Behaviour in A Tribal Economy of Northeast India” offers invaluable insights for businesses, media firms, and policymakers. Understand who is buying, why they are buying, and what drives purchasing decisions in this distinct market. This empirical study delves into the intricacies of household buying behaviour, drawing from psychology, sociology, anthropology, and economics. Discover the critical factors influencing consumer choices regarding products and services, providing a comprehensive understanding of evolving needs and satisfaction in a vital region. An essential read for anyone looking to connect with consumers in Mizoram and beyond.

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Description

  • Print length: 332 pages
  • Language: English
  • Publisher: Astral Publishing Authors Across the Globe
  • Publication date: 9 October 2025
  • Reading age: 15 years and up
  • Dimensions: 24 x 16 x 3.5 cm
  • ISBN-10: 9359195308
  • ISBN-13: 978-9359195308

Additional information

Author

Laldinliana
Publisher

Astral Publishing Authors Across the Globe
ISBN

9789359195308

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