Description
- ISBN-10: 9356635285
- ISBN-13: 978-9356635289
- Publisher: GenNext Publication
- Publication date: 1 January 2024
- Language: English
- Dimensions: 21.59 x 13.34 x 2.3 cm
- Print length: 328 pages
Availability: In Stock
Retail Management
SKU: 9789356635289
Original price was: ₹660.00.₹495.00Current price is: ₹495.00.
Unlock the secrets of dynamic retail with “Retail Management” by Madhukant Jha. This comprehensive guide, perfect for students and professionals at “The Bookish Owl,” delves into the evolving landscape of retail from both academic and practical perspectives. Discover how changing consumer behaviors, rising incomes, and new retail formats necessitate expert knowledge in customer understanding, planning, marketing, pricing, and promotion. Explore modern management techniques crucial for the success of malls, supermarkets, and shopping outlets in India’s changing economic structure. This stimulating and absorbing book equips aspiring and current retail managers with the essential strategies and insights needed to thrive in this competitive field. A must-read for anyone involved in retail.
5 in stock
