Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan

Name: Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan
SKU: 9789355328137
Availability: InStock

SKU: 9789355328137

Original price was: ₹850.00.Current price is: ₹807.50.

Explore the evolving world of retail with “Retailing Management: Text and Cases, 7th Edition” by Swapna Pradhan. This essential guide from The Bookish Owl is updated for the modern market, covering e-retailing, omnichannel strategies, changing consumer behavior, sustainability, and the impact of technology. Divided into five comprehensive sections, the book offers a deep dive into retail, featuring a unique chapter on Retailing in India. Ideal for students and professionals, it blends theory with practical insights, including “Retail Snapshots,” new sections on omnichannel retail and retail analytics, and contemporary case studies like Ikea and Zudio. Enhance your understanding of retail nuances with this indispensable resource.

5 in stock

Category: Higher Education Textbooks Tag: Swapna Pradhan