Essentials of Marketing Analytics | 1st Edition
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Essentials of Marketing Analytics | 1st Edition

SKU: 9789355327192

Original price was: ₹925.00.Current price is: ₹878.75.

Master marketing analytics in today’s data-driven world with “Essentials of Marketing Analytics | 1st Edition.” This essential guide equips students and professionals with the critical skills to navigate Big Data, digital analytics, and social media trends. Discover how to ask the right questions and leverage powerful tools like Tableau and Python to find actionable insights. Packed with hands-on learning, including new chapters on Conjoint Analysis and Customer Life Cycle Value, plus real-world case studies, this book offers a comprehensive and flexible approach to marketing strategy. Explore product analytics, segmentation, and survey scale construction with excellent pedagogy designed for effective learning. Perfect for anyone looking to enhance their marketing intelligence and drive business success.

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Description

  • ISBN-10: 9355327196
  • ISBN-13: 978-9355327192
  • Edition: First Edition
  • Publisher: McGraw Hill
  • Publication date: 11 July 2024
  • Language: English
  • Dimensions: 25.3 x 20.1 x 2 cm
  • Print length: 512 pages

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