Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought

ISBN-10: 9354641202
ISBN-13: 978-9354641206
Edition: 2022nd
Publisher: Wiley

Name: Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
SKU: 9789354641206
Availability: InStock

SKU: 9789354641206

Original price was: ₹939.00.Current price is: ₹892.05.

Explore the dynamic evolution of marketing theory with this essential guide. “Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought” delves into the historical development and rich diversity of marketing thought over the past century. Discover how various schools of thought emerged, contributed to the discipline, and evolved alongside digital technology and changing market contexts. Perfect for doctoral students, aspiring scholars, and marketing practitioners, this book provides a comprehensive understanding of the theoretical foundations that shape contemporary marketing. Uncover the rationale and tenets of past and present marketing schools to enhance your theoretical knowledge and practical application. A vital resource from The Bookish Owl for anyone serious about marketing scholarship.

5 in stock

Category: Higher Education Textbooks Tag: Jagdish N. Sheth; Atul Parvatiyar; Can Uslay