Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition
SKU: 9789354600807
Availability: InStock

SKU: 9789354600807

Original price was: ₹1,175.00.Current price is: ₹1,116.25.

Discover the latest in marketing communications with “Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition” from The Bookish Owl. This essential textbook provides a comprehensive overview of the dynamic field of IMC, with a strong focus on advertising. Updated to reflect the latest industry shifts, this edition prominently features digital and social media strategies, including discussions on influencers, programmatic buying, and AR. Explore new chapter openers with relevant case studies, Indian perspectives tailored for local markets, and IMC insights addressing generational marketing shifts and the challenges of discount strategies. This updated text is your guide to understanding the evolving promotional mix in today’s competitive landscape.

5 in stock

Category: Higher Education Textbooks Tag: George E Blech