Description
- ISBN-10: 935424338X
- ISBN-13: 978-9354243387
- Publisher: Wiley
- Publication date: 1 October 2021
- Language: English
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Print length: 328 pages
Availability: In Stock
Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e
SKU: 9789354243387
Original price was: ₹949.00.₹901.55Current price is: ₹901.55.
Discover ‘Strategic Market Management, 11th Edition: An Indian Adaptation’ from The Bookish Owl, your premier destination for business insights. This essential guide offers a comprehensive understanding of strategic market management and decision-making, tailored for the Indian context. Thoroughly revised, it introduces new topics like Marketing Myopia, DESTEP Framework, Customer Engagement, and Brand Love. Featuring new Indian case studies and examples, students can effectively apply learned concepts to real-world scenarios. Updated end-of-chapter cases showcase global digital practices, helping learners analyze how strategic decisions shape company futures. Elevate your marketing strategy with this indispensable resource.
5 in stock
