Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers

Print length: 320 pages
Language: English
Publisher: HarperBusiness
Publication date: 22 September 2020

Name: Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
SKU: 9789353577339
Availability: InStock

SKU: 9789353577339

Original price was: ₹599.00.Current price is: ₹437.27.

Unlock the secrets to winning over the diverse and complex Indian consumer with ‘Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers’. This essential guide by Trupti and Arvind Bhandari, drawing on 45 years of brand-building experience, introduces a revolutionary marketing approach blending Indianism, pragmatism, and digitalism. Discover practical strategies for shaping company vision, building brands rooted in Indian sociological realities, and framing effective ‘desi’ segmentation, targeting, and positioning. Learn to model your digital strategy in a dynamic environment, implement breakthrough innovation, and sync critical functions to deliver unparalleled consumer value. Perfect for marketers and business builders, this book offers unprecedented insights and alternative paradigms to succeed in India’s exciting and evolving marketplace. A must-read for anyone aiming to thrive in Indian Marketing.

5 in stock

Category: Business & Economics Tag: Arvind Bhandari