Description
- ISBN-10: 9353166241
- ISBN-13: 978-9353166243
- Edition: First Edition
- Publisher: McGraw-Hill
- Publication date: 27 March 2019
- Language: English
- Dimensions: 23 x 15.5 x 1.4 cm
- Print length: 256 pages
Availability: In Stock
DATA DRIVEN
SKU: 9789353166243
Original price was: ₹850.00.₹807.50Current price is: ₹807.50.
Unlock the power of data in marketing with ‘Data Driven’. This essential guide from The Bookish Owl explores the seismic shift in consumer behavior driven by digital advancements. Learn to leverage cloud, mobile, social, IoT, and AI to gain unprecedented insights into customer needs and affinities. Discover how to accurately target, engage, and retain customers, build brand loyalty, and create personalized marketing strategies. ‘Data Driven’ provides practical steps for capturing, analyzing, and activating data across all channels, enhancing customer service, and optimizing operations. Featuring case studies from Pandora, Georgia-Pacific, and Dunkin’ Brands, this book offers three principles for data strategy success, five sources of data-driven power, and seven future forecasts to keep your business ahead. Elevate your marketing with a data-powered approach and deliver exceptional customer experiences.
5 in stock
