MARKETING
-15%
Availability: In Stock

MARKETING

SKU: 9789353163402

Original price was: ₹920.00.Current price is: ₹782.00.

Discover the essential principles of modern marketing with Grewal/Levy’s “MARKETING,” the definitive textbook for today’s digital student. This Fifth Edition, published by McGraw Hill Education, provides a comprehensive understanding of how businesses analyze, create, deliver, communicate, and capture value in the current social, mobile, and digital landscape. Focusing on the critical importance of value communication, the book delves into both foundational marketing concepts and emerging influencers, with integrated coverage of social media and ethics. Keep your learning current with regularly updated author blogs and a robust suite of instructor resources. Perfect for students seeking to master marketing strategies and boost sales in the 21st century.

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Description

  • ISBN-10: 9353163404
  • ISBN-13: 978-9353163402
  • Edition: Fifth
  • Publisher: McGraw Hill Education
  • Publication date: 18 October 2018
  • Language: English
  • Dimensions: 20.3 x 25.4 x 4.7 cm
  • Print length: 736 pages

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