Description
- Print length: 102 pages
- Publisher: SHIVANK PRAKASHAN
- Publication date: 31 July 2025
- Reading age: 18 years and up
- Dimensions: 21 x 14 x 1.3 cm
- ISBN-10: 9349908417
- ISBN-13: 978-9349908413
Original price was: ₹350.00.₹245.00Current price is: ₹245.00.
Explore the multifaceted world of advertising with ‘Vigyapan Ke Vividh Aayaam’, your essential guide from The Bookish Owl. In today’s era of globalization and digital dominance, brands increasingly rely on creative communication and digital platforms to connect with consumers. This book delves into how telecommunications and the internet have transformed advertising from local to global, highlighting its role as a powerful form of mass communication. Discover how mediums like television, radio, social media, mobile apps, and OTT platforms not only influence consumers but also foster societal connections and build brand trust. Essential for understanding contemporary marketing strategies and evolving consumer behavior.
5 in stock