Description
- ISBN-10: 9339203089
- ISBN-13: 978-9339203085
- Edition: First Edition
- Publisher: McGraw Hill Education
- Publication date: 1 July 2017
- Language: English
- Dimensions: 23.1 x 17.2 x 2.6 cm
- Print length: 680 pages
Availability: In Stock
INTERNATIONAL BUSINESS, 1ED
SKU: 9789339203085
Original price was: ₹1,050.00.₹997.50Current price is: ₹997.50.
Embark on a global journey with INTERNATIONAL BUSINESS, 1ED, the definitive guide for understanding the complexities of the modern marketplace. This essential textbook from The Bookish Owl simplifies fundamental concepts, guiding students and professionals from basic principles to advanced topics with a clear, logical structure. It dives into crucial contemporary subjects like the 10-P Model of Global Strategic Management, the 5-E Model of international change, and vital trade relations including EU and BRICS, India-China, and India-US. Explore international brand portfolios and gain insights valuable for management students, researchers, and academicians. Discover the strategies shaping global commerce.
5 in stock
Description
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